Driving Customer Acquisition and Brand Visibility Across Digital Channels
How BREATE helped Everise Auto reach vehicle owners looking to sell their cars, promote second-hand car parts to active buyers and build stronger brand awareness through TikTok.
- Industry
- Automotive recycling and used car parts
- Primary objective
- Vehicle acquisition, parts sales and brand awareness
- BREATE's role
- Long-term digital and marketing partner
- Partnership
- More than 10 years
- Scope
- Website, SEO, Meta, TikTok, Carousell and print
Everise Auto
Supporting an Automotive Business Through Digital Change
Everise Auto operates within Singapore's automotive recycling industry, serving vehicle owners while also offering a selection of used and second-hand car parts.
As customer behaviour shifted increasingly towards search engines, social media and online marketplaces, Everise Auto needed a stronger and more connected digital presence.
For more than a decade, BREATE has worked alongside Everise Auto as its digital and creative partner - supporting the company across its website, organic search, paid advertising, TikTok, Carousell and printed materials.
Reaching Different Customers Across Different Platforms
Automotive recycling is a competitive and trust-driven industry. Vehicle owners frequently compare several providers before deciding where to sell their cars, while buyers looking for second-hand parts often search directly through online marketplaces.
Everise Auto therefore needed to reach different customer groups through the channels most relevant to them.
The company needed to:
- Reach vehicle owners who were considering selling their cars
- Remain visible for relevant, high-intent searches
- Build credibility before customers made an enquiry
- Promote second-hand car parts to active buyers
- Increase brand awareness through social media
- Maintain a professional website and offline materials
- Coordinate multiple digital channels through one dependable partner
Giving Every Channel a Clear Commercial Role
BREATE developed a multi-channel approach in which each platform supported a specific part of Everise Auto's business.
The website and SEO helped customers discover and evaluate the company through search. Meta advertising was used to reach vehicle owners considering selling their cars, while Carousell provided a marketplace for listing available second-hand car parts.
TikTok served as Everise Auto's primary brand-building channel, growing the company's audience and making the brand more recognisable within the automotive community.
Together, the channels supported three core business objectives:
- Acquire vehicles from car owners
- Sell second-hand car parts to active buyers
- Build long-term brand awareness and credibility
Website Design and SEO
Capturing Customers With Active Search Intent
BREATE designed and supported Everise Auto's website as the central platform for customers to learn about the company and make contact.
The website was structured to communicate Everise Auto's services clearly, establish credibility and make it easier for potential customers to submit an enquiry. SEO has remained an important part of our long-term work, helping Everise Auto maintain visibility when vehicle owners search for relevant services.
- Website design and development
- Service and content updates
- Mobile-responsive optimisation
- Keyword research and targeting
- On-page and technical SEO improvements
- Search performance monitoring and ongoing support
Meta Advertising
Reaching Vehicle Owners Ready to Sell
Everise Auto needed a consistent method of reaching vehicle owners who were considering selling their cars.
BREATE managed Meta advertising campaigns designed specifically to connect the company with this audience across Facebook and Instagram. Campaign messaging and advertising creatives encouraged interested vehicle owners to contact Everise Auto and enquire about selling their vehicles.
- Campaign planning and audience targeting
- Advertising creative and messaging
- Campaign setup and management
- Performance monitoring and optimisation
- Enquiry-focused calls to action
Carousell Management
Connecting Second-Hand Parts With Active Buyers
Everise Auto carries a range of used and second-hand car parts that can be sold to vehicle owners, workshops and automotive buyers.
Carousell provided a dedicated marketplace for promoting these parts to customers already searching for automotive products.
- Uploading second-hand car-part listings
- Preparing listing titles and descriptions
- Organising product information and images
- Updating listings as available parts changed
- Maintaining a consistent presentation across listings
TikTok Management
Building a Recognisable Automotive Brand
TikTok was developed primarily as a brand-building channel for Everise Auto.
BREATE supported the account's content direction, publishing and ongoing management, turning automotive-related topics into accessible short-form content that audiences could easily discover and engage with.
- 14.8k
- Tiktok Followers
- Stronger
- Brand Visibility
- Ongoing
- Audience growth
The growing audience strengthened Everise Auto's brand visibility and recognition within the automotive space. While the channel also contributed to greater customer interest and enquiries, its primary purpose was to build familiarity, credibility and long-term awareness of the Everise Auto brand.
A Connected Presence Supporting Different Areas of the Business
Through more than a decade of collaboration, Everise Auto developed a presence across the channels its customers use to search, discover, compare and make contact.
CONTINUOUS PARTNERSHIP
TIKTOK FOLLOWERS
CONNECTED TOUCHPOINTS
The engagement helped Everise Auto achieve:
Targeted enquiries from vehicle owners looking to sell their cars through Meta advertising
A TikTok community of 14.8K followers
Stronger brand visibility and recognition through short-form content
A dedicated Carousell sales channel for second-hand car parts
Long-term visibility across relevant organic searches
A professional and continuously maintained website
Consistent branding across digital and printed materials
Ongoing support from a team familiar with its business and industry
META ADS
Acquire cars from vehicle owners.
CAROUSELL
Sell second-hand car parts
TIKTOK
Build audience, familiarity and brand recognition.
WEBSITE + SEO
Capture search intent and convert enquiries
More Than a One-Time Marketing Campaign
BREATE's work with Everise Auto has continued for more than 10 years, evolving alongside changes in the company's business and customer behaviour.
The relationship began with the company's core website and digital requirements before expanding into SEO, paid advertising, social media, marketplace management and printed materials
Because BREATE understands Everise Auto's services, customers and industry, new initiatives can be executed without the company repeatedly briefing and coordinating different vendors.
We continue to function as Everise Auto's long-term digital and creative partner - supporting both its immediate customer-acquisition needs and its wider brand presence.
Working with Breate
The client's perspective on the experience and results.
I have known Sam since he left Poly and engaged him as my website developer. His professionalism impressed me and we have worked together ever since. Over the many years, as both our business grows, he is my key vendor to assist our company to navigate and reap the benefits from digital marketing and social media. His sound advice and expertise together with his keen interest in knowing and understanding his clients have enabled us to form a very strong relationship. I wish him all the best and he will be a key asset to any company. Thank you.
Erwin TiongCEO of Everise Auto
Different Channels. One Connected Digital Partner.
BREATE helps established businesses manage the connected digital presence required to remain visible, relevant and accessible to their customers.
BUILD YOUR DIGITAL PRESENCE WITH BREATE