Bringing One Consistent Brand Across Web, Print and the Road
How BREATE helped Liang Teck Plastic create a more cohesive brand presence across its website, product catalogue, commercial vehicles and printed materials.
- Industry
- Plastic products and solutions
- Primary objective
- Consistent presence across digital and physical touchpoints
- BREATE's role
- Integrated creative and digital partner
- Scope
- Website, catalogue, vehicle branding and print
Liang Teck Plastic Pte. Ltd.
Supporting an Established Business Across Every Brand Touchpoint
Liang Teck Plastic supplies a wide range of plastic products to businesses and organisations across Singapore.
With an extensive product range and customers encountering the company through different channels, Liang Teck needed more than a standalone website or catalogue. Its brand and product information had to remain clear and consistent across digital platforms, sales materials, printed collateral and commercial vehicles.
BREATE supported Liang Teck as an integrated creative and digital partner, bringing its different customer touchpoints together under a more cohesive brand presentation.
Presenting a Large Product Range Clearly and Consistently
Liang Teck's products were presented across multiple formats, including its website, printed catalogue, sales materials and company vehicles. As these materials served different purposes and were updated at different times, the company needed a reliable creative partner to maintain consistency without compromising practical day-to-day requirements.
Liang Teck needed to:
- Present its products more clearly online
- Improve the consistency of its catalogue and marketing materials
- Extend its brand presence to its commercial vehicles
- Prepare professional artwork for printing and production
- Respond efficiently to recurring design and website requirements
- Maintain a recognisable identity across online and offline channels
Creating One Connected Brand Experience
BREATE approached the engagement as a connected brand system rather than a collection of unrelated design assignments.
The website established Liang Teck's primary digital presence and provided customers with a clearer way to explore its product offering. The catalogue and printed materials supported product communication and sales, while the lorry decal extended the brand into the physical environment - turning the company's commercial vehicle into a visible brand asset.
By understanding Liang Teck's existing identity and operational requirements, BREATE could adapt the brand consistently across different formats while keeping every deliverable functional and practical.
Website Design and Development
Building a Clearer Digital Product Experience
BREATE designed and developed Liang Teck's website to provide customers with a more organised and professional introduction to the company and its products.
The website was structured to make product information easier to browse while maintaining a clear visual connection to Liang Teck's established brand identity.
- Website design and development
- Product and content organisation
- Mobile-responsive presentation
- Visual and content updates
- Ongoing technical support and maintenance
- Improvements based on changing business requirements
The website became Liang Teck's central digital platform and a consistent reference point for customers exploring its products.
Catalogue Editing and Product Presentation
Making an Extensive Product Range Easier to Navigate
Liang Teck's catalogue plays an important role in helping customers understand and compare its product range.
BREATE refined and edited the catalogue to improve the consistency of its layouts, product information and overall visual presentation.
- Catalogue layout editing and refinement
- Product information updates
- Image and content organisation
- Consistent formatting across product categories
- Artwork adaptation and print preparation
Lorry Decal and Vehicle Branding
Turning a Commercial Vehicle Into a Moving Brand Asset
Liang Teck's lorry is regularly seen while the company carries out its daily operations and deliveries.
BREATE designed a customised lorry decal that extended the company's visual identity beyond its website and printed materials. The design incorporated Liang Teck's brand colours, product imagery and key information into a bold, recognisable vehicle application.
This transformed the lorry from a purely operational vehicle into a moving brand touchpoint that reinforces Liang Teck's presence wherever it travels.
Print Collateral and Production Support
Maintaining Brand Consistency Beyond Digital Platforms
BREATE also supported Liang Teck with the design and production of printed marketing and sales materials.
Our involvement extended from initial design and artwork preparation to production adaptation and print coordination.
- Marketing and sales collateral
- Product-related printed materials
- Artwork resizing and adaptation
- Print-ready file preparation
- Production and printing coordination
A More Cohesive Brand Across Digital and Physical Touchpoints
Through the engagement, Liang Teck established a more connected and recognisable brand presence across the places its customers encounter the business.
Brand presence
Product communication
Creative support
A more professional and organised website
Greater consistency between its website and printed materials
Clearer presentation of its extensive product offering
Increased physical brand visibility through its lorry decal
More efficient handling of recurring creative requirements
A reliable partner familiar with its brand and operations
More Than Separate Design Deliverables
BREATE's role extended beyond completing individual website, catalogue or print assignments.
By working across different customer touchpoints, we developed a deeper understanding of Liang Teck's brand, products and practical business requirements.
This continuity allowed new materials to be created more efficiently while ensuring that each deliverable remained connected to the company's wider brand presence.
BREATE continues to support Liang Teck as an extension of its team - providing the creative, digital and production capabilities required as the business evolves.
One Brand, Consistently Presented
BREATE helps established businesses remain professional and recognisable across digital platforms, sales materials and physical assets.
Build Your Brand With Breate